Clients Don’t Quit Projects, They Quit Freelancers

Posted by Hol | Posted in Info | Posted on 11-01-2012

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Article by Patrick McNeil

There is an old adage in the business world that “employees don’t quit jobs, they quit managers.” The idea is rather basic and reminds us that it is most often the people and not the actual job that generates turnover.

I think this philosophy holds true to running a freelance based business. But consider it this way: “clients don’t quit projects, they quit freelancers.” Heck, a client might be using a freelancer to begin with because they quit an agency that was driving them nuts.

What I want to talk about here are some ways to develop a business based on clients that don’t want to quit. After all, if we effectively retain our clients we will spend less time searching for new ones. Not to mention that extremely happy clients will most often refer new business.

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5 Unusual questions that freelancers must ask their clients

Posted by Hol | Posted in Info | Posted on 03-01-2012

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Article by Guerrilla Freelancing

Every client you’ve ever come in contact with may seem different, but in one specific way they are all the same; your clients want to tell you a few specific things about your freelance business but they just don’t know it yet.

That’s where you come in.

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How to Set Freelancing Goals That Make Sense

Posted by Hol | Posted in Info | Posted on 20-12-2011

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Article by Lexi Rodrigo

The setting and achieving of goals is one of the key elements in any self-development and business growth program.

Freelancers benefit from having goals as well. Goals motivate us. They can keep us going even when freelancing gets challenging. Goal helps us make decisions about projects and clients. They also help us see if we’re on the right track, or if we should redouble our efforts or even change course completely.

In this post, let’s talk about how to set freelancing goals so that they make sense. Goals that will push you towards achievement and success, but without making you a slave. And goals that will leave you feeling fulfilled when you meet them, not empty wondering what all the hard work was for.

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When Customers Don’t Pay: Letters of Demand

Posted by Hol | Posted in Info | Posted on 15-12-2011

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Article by Colin Porter

Issuing a letter of demand is the first step in initiating legal action when a customer hasn’t paid, and can sometimes motivate them to open their wallets. Read the rest of this entry »

Are You Red-flagging the Wrong Prospects?

Posted by Hol | Posted in Info | Posted on 12-12-2011

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Article by Kristen Fischer

Are you always on the lookout for bad clients? Knowing what to recognize ahead of time can save you tons of grief, wasted time, money, and frustration. But it can also make you jaded and keep you from exploring otherwise valuable client relationships. Are you being too picky about the clients you take on?

Most of us know the tell-tale signs of a bad client. Many freelancers stay away from penny-pinchers, online auction sites, start-ups, or clients that ask for work on spec. While some of those can be deal-breakers, are we being too picky and missing out on the good stuff?

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Dudes & Don’ts – book cover

Posted by Hol | Posted in Print | Posted on 06-12-2011

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Book cover

 

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Girl Power – book cover, workbook cover & internal section images

Posted by Hol | Posted in Print | Posted on 07-07-2011

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Book cover

 

Workbook cover

 

“Food for Thought”

 

“Potential Pitfalls”

 

“Next Steps”

 

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Girl Power – logo for book cover

Posted by Hol | Posted in Identity, Print | Posted on 06-07-2011

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All images, text and files are property of © 2011 HRD Design

Team Tiara – golf tournament brochure & ad

Posted by Hol | Posted in Print | Posted on 06-07-2011

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brochure – outside

 

brochure – inside

 

 

Advertisement

 

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Re Community – benefits guide cover

Posted by Hol | Posted in Print | Posted on 23-06-2011

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All images, text and files are property of © 2011 HRD Design

Austen-Coley Academy – BC, LH, Env & Ad

Posted by Hol | Posted in Identity, Print | Posted on 22-06-2011

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Letterhead

 

Envelope

 

Business card

 

Advertisement

 

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Team Tiara – Hope Field logo

Posted by Hol | Posted in Identity, Print | Posted on 10-06-2011

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All images, text and files are property of © 2011 HRD Design

How To Educate Your Clients Part 4 – Sharing Further Knowledge

Posted by Hol | Posted in Info | Posted on 27-04-2011

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Article by Thomas James

This is Part 4 of the 4-Part series, How to Educate Your Clients, where we will examine the important role that education plays in your Freelance Illustration business.

(Update: You can also download an audio version of this popular series here.)

Sharing Further Knowledge

Would you like to get referrals from your clients?

How about testimonials?

If this is something you would benefit from, then this article is for you, because it’s all about the difference between a satisfied client and an ecstatic client.  The best way to make someone want to talk about their great experience of working with you is to go above and beyond to help them to succeed.

After all, they hired you to fulfill their needs.

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How to Educate Your Clients Part 3 – Spec Work

Posted by Hol | Posted in Info | Posted on 18-04-2011

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Article by Thomas James

This is Part 3 of the 4-Part series, How to Educate Your Clients, where we will examine the important role that education plays in your Freelance Illustration business.

(Update: You can also download an audio version of this popular series here.)

Spec Work

To many Illustrators, these are the two filthiest four-letter words in the industry.

Part of the reason is that every day clients are asking artists to create work without guaranteeing that it will be used, or more importantly, that they will be paid.

The fact is, spec work is never going away.  No matter how much you may disagree with the ethics involved, some clients will still be requesting this lowly form of free work until the end of time.  You can, and in my opinion should, avoid doing spec work like the plague that it is.  Many professionals claim that it devalues the industry, and to those who would debate this, I would say that at the very least, it certainly devalues your own worth as an Illustrator/Designer and hurts your business.

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How to Educate Your Clients Part 2 – Industry Standards

Posted by Hol | Posted in Info | Posted on 12-04-2011

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Article by Thomas James

This is Part 2 of the 4-Part series, How to Educate Your Clients, where we will examine the important role that education plays in your Freelance Illustration business.

(Update: You can also download an audio version of this popular series here.)

Industry Standards

Educating yourself, and your clients, about Illustration industry standards is extremely important to your long-term success, not to mention your mental health.

Having a good knowledge of standard practices, ethics, and rates will help you to operate as a true professional, command the respect of your clients, and protect you from being taken advantage of.  For the purposes of this series, we’re going to focus on its value in making sure that your clients understand the Illustration market that they’re entering, as well as what is expected from both parties.

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How to Educate Your Clients Part 1 – The Creative Process

Posted by Hol | Posted in Info | Posted on 08-04-2011

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Article by Thomas James

This is Part 1 of the 4-Part series, How to Educate Your Clients, where we will examine the important role that education plays in your Freelance Illustration business.

(Update: You can also download an audio version of this popular series here.)

The Creative Process

Throughout your Illustration career, it is likely that you will be contracted by clients who have never worked with a creative professional before.  Therefore it is important to be able to shed some light on the creative process.  In fact, even when working with those who know how to work with an Illustrator, it is a valuable practice to educate them about your own personal process.  As stated in the introduction, it always helps when everyone knows what is expected of them, as well as how the project might unfold.

How Do You Describe Your Creative Process?

A great way to do this right off the bat is at the point of your initial contact, which is often through your portfolio website.  For more about this, read my article on the importance of including a Process page on your site.

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How to Spot a Problem Client

Posted by Hol | Posted in Info | Posted on 04-04-2011

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Article by Thomas James

We’ve all been there.

Trapped in a bad contract with a bad client making bad money.

Not every project is going to go smoothly, and not every client is going to be fun to work with.  The fact is, as a Freelance Illustrator you are a customer service business just as much as you are an artist, so your ability to collaborate with, and sometimes tolerate, a difficult client is one of the keys to your success.  In order to make this easier, it’s important to try and weed out the problem clients or charge more for those who seem difficult but still promising (Update: You can now read What to Do About a Problem Client and How To Protect Yourself With a Solid Contract).

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How To Explain To Clients That They Are Wrong

Posted by Hol | Posted in Info | Posted on 29-03-2011

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Article by Sam Barnes

GIFs of spinning @s on the “Contact us” page. Common usability mistakes for the sake of visual appeal. Splash pages. Fancy search box. No whitespace. Music on page load. Home page banner of a jigsaw-puzzle globe with a piece missing. Sometimes you just know that what a client is requesting is wrong and that you have to find a way to tell them. But how?

Is The Client Wrong?

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Is Your Client Clean or Dirty?

Posted by Hol | Posted in Info | Posted on 23-03-2011

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Article by Thomas James

I’ve written a handful of articles lately discussing ways to identify “problem clients” and what to do about it.  The thing is, clients can be difficult for different reasons, and trying to determine their motives can help you decide how you should handle the situation.

Should you run away or proceed with caution?

To help answer this question, I thought I’d take a moment to talk about how a client’s intentions can define them as a member of one of two groups that I’m calling “clean” or “dirty”.

The terms “clean” and “dirty” may not resonate with you.  Perhaps you’re more inclined to call them “good” and “evil”, or something more graphic.  However you define it, there are people out there with either innocent or malicious intentions, or maybe somewhere in between.  The most common way that artists learn this lesson is the hard way, but if you stay aware and try to figure out a potential client’s motivations from the start, you can decide how to move forward, if at all.

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First Lady

Posted by Hol | Posted in Photography | Posted on 18-03-2011

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Effective Time Management for Freelancers

Posted by Hol | Posted in Info | Posted on 17-03-2011

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Article by Steven Snesll of DesignM.ag

Freelancers and independent designers have the need to achieve efficiency with their time. Effective time management does not come naturally for many of us, but to avoid working ridiculous hours and to greatly increase the chances of success in business, it is an area that needs attention. While working to improve the effectiveness of my time is an on-going journey for me, I have learned some things along the way that I think may be helpful to others. This article is written with freelance designers in mind, but the basic principles apply to many other situations as well.

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The Daft Punk Guide to Bold and Memorable Designs

Posted by Hol | Posted in Info | Posted on 07-12-2010

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Article by Spire Studios

Want to create bold and memorable designs? Find unlikely inspiration from one of the most iconic electronic artists of our time: Daft Punk. This article is a 3-step Daft Punk guide to bold and memorable designs.

Daft Punk is a very popular and influential music duo, especially when you consider they come from the relatively underground genre of electronic music. But this humans-turned-robots duo who create irresistible and inventive dance music didn’t become that way by accident. They had key ingredients to their success as bold and memorable music artists.

And some of these lessons can be applied to web and visual design. Specifically, creating bold and memorable designs. So without further ado, here is the 3-step Daft Punk guide to bold and memorable designs:
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5 tips for being super productive – when working from home

Posted by Hol | Posted in Info | Posted on 09-11-2010

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Article by Suzan Hill

The idea of working from the comfort of your own home is very attractive. When I first ventured into freelancing I loved the idea that I didn’t have to drive through rush hour traffic that would leave me frustrated and irritated every day. I loved that I could work all day in my comfy black polka dotted pink pajamas without anyone being the wiser. I loved that I had no work-place drama and that my favorite two co-workers were a 9 year old Taby and a Pug dog called Ike.

This came with the luxury where I take a few hours off in the afternoon every now and then to get some grocery shopping done and make it up by working later in the evening. In the beginning, this was fantastic. However, I quickly discovered that this proved to be too much freedom. I needed structure.

1. Keep your home life and your work life separated

You need an office. If you are going to work in the same place where to eat, sleep and have family it is important that you dedicate one room in your house or apartment to your work area. This is essential. Ideally it’s even better if your home office is located in a room furthest away from your bedroom, if possible isolated from most of the other rooms where your family spends their time.

Everything that you need to work with should be in this room and should remain in this room. The rest of your house is where you go to get away from the office. Having parts of your office sneak into the rest of your house or apartment does not allow you the opportunity to have that personal or family living space away from work. Trade magazines, journals, books, files, computer equipment and anything else related to your to your day job need to stay in their rightful place; the home office.

The last thing I want to see while relaxing is my “Cascading Style Sheets: The Definitive Guide by O’Reilly” staring up at me from the coffee table. Also having a home office will help you avoid distractions located in other parts of your home, like the tv and xbox in the living room.

2. Be (more) Social

Working from home can be very isolating at times and it’s easy to find yourself not leaving the comfort of your home for days, especially during the snowy cold winter months we have in Canada. It’s important to be social on a regular basis, whether it’s going to the gym, having dinner with friends, or going out to the dog park. Anything that gets your mind off work and out of the house a few times a week is key. Also remember not to make the mistakes we’ve outlined in the previous twitter, stumbleupon and facebook articles.

3. Take time to take care of yourself

When you work from home it’s very easy to start your day off in a pair of comfy pajamas with bed hair.. Everyone at the beginning boasts to their buddies about this “luxury” of freelancing. However after a while it can bring you down and slowly you’ll start to put less and less effort into taking care of yourself and that can affect your work life. Make sure you have a morning routine.

It’s important to start each day early, getting showered and dressed, ready to tackle a new day feeling refreshed and energized. It’s also important to include some exercise in your morning routine. Even if it’s only for 20 mins, exercise is not only good for you physically but mentally too. Editors Note: Some of us do tend to work better late at night, but that’s a topic for a future article.

4. Be Organized

When you decide to venture into the world of freelancing you’ll soon realize that you’ll be wearing a few more hats. Not only are you a designer or a developer, but you’re the boss, account manager, marketing guru, finance person, and office administrator to name just a few. It’s important that you have a clean and clutter free work environment. A messy office can leave you feeling disorganized, discouraged and overwhelmed. Invest in a good size filing cabinet.

More than often as time goes by you will soon find yourself drowning in paper whether it’s bills, invoices, tax receipts or business papers. Before you know it you’ll need to quickly locate that important letter from the tax man from 4 months back and you’ll spend a good hour searching through every paper pile in your office when you could of been doing something productive and creative instead.

5. Don’t forget to reward/recognize your hard work.

When I worked for an agency our team would provide recognition for all the late nights and effort we put in for a challenging and long project. However when you are your own boss you’ll soon notice that those fun team outings are a thing of the past now that you’re on your own. Its important to reward and recognize your hard work to keep yourself motivated and feeling good about being on your own.

Plan a weekend away with friends or a loved one to reward yourself after a challenging and large project. It gives you something to look forward to when working on a difficult project and helps reset your mind before you start your next major project.

What tips do you have?

We want to learn more. Leave a comment and let everyone know what tips you use.

Article by Suzan Hill

Citrus

Posted by Hol | Posted in Photography | Posted on 28-10-2010

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Fresh

Posted by Hol | Posted in Photography | Posted on 18-10-2010

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All images, text and files are property of © 2010 HRD Design

Guess We Did Mind The Gap

Posted by Hol | Posted in Info, News | Posted on 12-10-2010

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Article by HRD Design

Marka Hansen the President for Gap North America confirmed that the company will abandon the new horrid logo that they secretly launched last week. That isn’t surprising since it attracted quite a bit of public criticism on blog posts, Twitter, etc.
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East Texas Shop Equip. & Acces. – logotype

Posted by Hol | Posted in Identity, Print | Posted on 06-10-2010

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Don’t Mind the Gap.

Posted by Hol | Posted in Identity, News | Posted on 06-10-2010

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Article by HRD Design

Have you heard about it yet? “It” meaning the new Gap logo.
Blah.

If you went searching for a press release directly from Gap, you probably didn’t see much. Seems like they have been pretty quiet about it. Actually, the only news from Gap lately has been their “Denim-to-Insulation” program, where you can donate old jeans for a good cause.

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Grapevine Sphere

Posted by Hol | Posted in Photography | Posted on 01-10-2010

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Rusted

Posted by Hol | Posted in Photography | Posted on 20-09-2010

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